Our Story

Roots Food is a danish company creating naturally healthy products from organic ingredients that are highly nutritious and sustainable. The name Roots Food originates from the idea of being inspired by our roots (our ancestors) to eat naturally healthy whilst re-thinking the way we produce, consume, and enjoy food.

For Roots Food it’s all about spreading more happiness in the world, by sharing stories that are Rooted in Goodness. Roots food call this the “Eat Happy, Be Happy” philosophy.

Our Story
Roots Food was founded by Jacqueline and Daniel. With their share of love and passion for food, travel and sustainability, they created a company built to inspire.
Meet the Founder

Social Entrepreneur & filipina-danish, Jacqueline Hansen

What started as a personal journey for Jacqueline Hansen, travelling the world to find her roots, turned out to be the foundation for creating this unique, natural and nutritious product that supports local communities in Philippines.

Social Entrepreneur & filipina-danish, Jacqueline Hansen

Our team

Roots Food is powered by an amazing team who share a passion for food, innovation, good energy, and even better skills.
  • Jacqueline Hansen
    Jacqueline Hansen
    CEO & Co-founder
  • Dani Alonso Van Camp
    Dani Alonso Van Camp
    Partner & Co-founder
  • Rositsa Prokopieva
    Rositsa Prokopieva
    Social Media Manager & Photographer
  • Petia Dincheva
    Petia Dincheva
    Growth Hacker
  • Monique Maarschalk
    Monique Maarschalk
    Marketing Manager

Kristine Rost,
Denmark’s leading Yin-Yoga teacher

“Moringa is deeply rooted in the yoga and mindfulness practice because it has always been a part of ayurvedic diet and medicine for good energy and vitality. It is easy for me to introduce Roots Food Moringa to my students and colleagues, because of their high quality product and their company ethics”

Grab your pack

Find Roots Food products in Copenhagen, Århus and Randers. Find the store near you
  • Magasin, CPH City
    Magasin, CPH City
  • Illum & Hellerup
    Illum & Hellerup
  • Torvehallerne
    Torvehallerne
  • Amager
    Amager